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Rectangular dress watches inspired by 1940s Paris. Designed in Paris. Made in Switzerland.
Three hundred numbered timepieces. A story begins.
Blanbois, blanc for clarity, bois for permanence, emerges from a belief in presence rather than prestige. Our timepieces exist at the intersection where craft becomes language.
Heritage is not what we inherit but what we choose to continue. Our timepieces honor this choice through deliberate restraint and thoughtful creation.
Each dial reveals a unique Roman numerals pattern originally developed by hand, its intricate mid-century geometry whispers of a French artistic lineage.
At the center, the Sellita SW210-1 b, a hand-wound movement chosen not merely for its precision, but for the ritual it demands. Each morning, a momentary meditation between the wearer and time itself.
Roman Numberals
Leaf Hands
Brushed & Polished
Slim Profile
Our design philosophy embraces presence through absence. The proportions speak, not declare. A dialogue between form and restraint, where what is withheld becomes what is revealed.
The 30mm × 32.5mm silhouette, 42.5mm lug-to-lug, crafted in 316L stainless steel. A study in proportion that acknowledges the 1940s, when timepieces were conceived as companions rather than statements.
Paris has its own relationship with time, measured not in hours but in moments. Our genesis lies in this Parisian rhythm, where the geometric clarity of Art Deco, the organic poetry of Art Nouveau, and the measured restraint of mid-century aesthetics converge. We create not objects, but artifacts of this convergence.
Three hundred numbered specimens. Each marking the beginning of a narrative, each bearing a unique identity. The Première Édition exists not as a collection, but as a testament to beginnings.
Première Édition
Gold/Black
REF 001.001
€700
€1150 MSRP
Première Édition
Silver/Black
REF 001.002
€700
€1150 MSRP
Première Édition
Gold/White
REF 001.003
€700
€1150 MSRP
Première Édition
Silver/White
REF 001.004
€700
€1150 MSRP
A presence on the wrist that speaks through silence, honoring the dialogue between time and its keeper.
Each element—selected not for prominence but for purpose. Every component exists in service to the whole.
| Movement | Sellita SW210-1 b (Swiss-Made) |
| Case size | 30mm × 32.5mm |
| Lug-to-lug | 42.5mm |
| Case material | 316L stainless steel |
| Crown | 5mm, push crown |
| Crystal | Flat sapphire, with inner AR coating |
| Caseback | With 4 screws, solid with engraved logo |
| Dial | Unique Roman numerals pattern developed by hand |
| Hands | Diamond-cut, bent |
| Strap | 18mm, with easy-change spring bars |
| Strap material | Calfskin leather with alligator pattern |
| Buckle | 16mm, signed |
| Buckle material | 316L stainless steel |
| Water resistance | 5 ATM |
"Le temps n'est pas une ligne mais une dimension, comme les dimensions de l'espace."
In every detail, a conversation between yesterday and tomorrow.
From concept to creation, each phase in our journey is executed with deliberate care. Patience, precision, purpose—the hallmarks of enduring craftsmanship.
Our direct approach exists not as strategy but as philosophy. By removing intermediaries, we offer not merely a product, but a relationship built on authenticity, accessibility, and shared appreciation for the art of restraint.
Secure your numbered Première Édition and become part of our evolving narrative.
